Daewoo Forklifts Ontario
Start-up of the forklift business
A national expansion of the industrial equipment industry was promoted by Korea during the latter part of the 1960s. During that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. started to import forklifts that are assembled and sell them to large business organizations, state-run companies and the armed forces. In the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established sales and service outlets throughout the nation and, a few years later, opened its own forklift production plant. Product development and quality improvement through constant technical training were the plant's primary focus.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business rapidly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had attracted the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project during the early part of the 1980s to deal with competition faced by Caterpillar within the US forklift market. The forklift sales of Daewoo skyrocketed and another plant was constructed during the year 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. During the early 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand using Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed in 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. A host of performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of major parts. These centers have acquired global respect.
The G5 series is renowned for operator comfort and low environmental impact. The G5 is known throughout the world for being reliable, operator friendly and durable. The series rated high amongst customers during after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.
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