Twin Falls, Idaho is the biggest city within Twin Falls County. The population was just over 44,000 based on the latest census in 2010, making it the largest city within the Magic Valley region of Idaho. Twin Falls serves as a regional commercial center for both south-central Idaho and northeastern Nevada, as the largest city in a 100 mile or 166 kilometer radius.
Twin Falls is the main city within the ID Micropolitan Statistical Area, which officially includes Twin Falls and Jerome Counties. In addition, the resort community of Jackpot, Nevada, Elko County is also considered to be a part of the greater Twin Falls area, even though unofficially.
The City of Twin Falls is the fastest growing city situated within South-Central Idaho and is currently the state's 7th largest city. Twin Falls County has an unemployment rate at roughly 9.5%. This figure came in under the state's average of 9.6%. The unemployment was steadily decreasing to a low of just below 2% from 1998 until 2007. As of the month of April the year 2011, the unemployment rate grew to nearly 9.5% in tandem with the economy of the entire nation.
A lot of the city's growth has happened in the last 20 years. Between the year 2006 till 2011, there has been an acceleration of growth even if there are many which have been important members of the economy for decades.
The award winning cheese producer Glanbia Foods calls the City of Twin Falls home. They are a major division of Glanbia plc. that is an Irish food company. Since Twin Falls was amongst the leading farming areas in the globe, with a huge focus on agriculture, the company selected the city as the perfect choice. Another award winning food company, Falls Brand is situated in the southern part of Twin Falls. Falls Brands' Old Fashioned Basque Chorizo sausage won the "Hold the Mustard" award given by the NMA or National Meat Association. Each and every year, they hold this annual contest the "NMA Annual Gourmet Sausagefest."
One of the biggest employers in the city is the College of Southern Idaho or also referred to as CSI. This Junior College boasts a student population of 3,433 students and is a famous choice to those students who are not quite ready to attend a 4-year university. There are CSI residential halls available for those students who are going to school from out of state.
Some of the other big employers consist of Lamb Weston, which has a food processing plant located within the western area of Twin Falls. They have yearly revenue of roughly $100 million per annum and employ no less than 500 residents. One more big employer comprises Amalgamated Sugar Company, that makes White Satin sugar.
The city of Twin Falls has experienced a rapid development and lots of retail stores have opened up within the city. This expansion has taken place between 2006 and 2011 in spite of a troubled economy of the whole country.