The city of Rochester, New York serves as the county seat for Monroe County. It is the 3rd most populous city within the state after New York City and Buffalo. Rochester is situated just south of Lake Ontario.
The bigger Metropolitan Area, of which Rochester is a part, includes the County of Monroe and part of Genesee County, Ontario County, Orleans County and Wayne County. Based on the 2010 Census, the metro area has a population of 1,054,322 people.
The city of Rochester has a rich and vibrant culture and arts sector since Rochester places a priority on the arts. Providing many opportunities for Greater Rochester people in the city's Arts & Cultural Council. Cultural institutions include the Rochester Philharmonic Orchestra, the Memorial Art Gallery, the Strong Museum, the Rochester Museum & Science Center, the Strasenburg Planetarium, the Geva Theatre Center and the AV Room. Once recognized as The World's Image Centre, because of its role in the history of photography, the city is home to the George Eastman House International Museum of Photography and Film. The yearly calendar of Rochester consists of the Rochester Jazz Festival, the Corn Hill Festival and and the Park Avenue Merchants Festival. Film festivals are held each and every year, most notably the High Falls Film Festival.
The city of Rochester is known for its colourful vernacular that has spread far beyond the border of the city. Rochester inhabitants popularized the word "pop" for soda drinks. Hot dogs are referred to as "red hots".
Recognized as the Flour City, the city of Rochester has been more recently named "the Flower City". The city draws more than 100,000 visitors from all around the world who come to the annual Lilac Festival. People who love outdoor activities could hike around remarkable waterfalls and canyons at Letchworth State Park, south of the city. Many inhabitants have cottages within the nearby Finger Lakes Region.
The city of Rochester is home to Fortune 1000 company Eastman Kodak, once the biggest employer in the area. Some regional and national businesses are situated here, like for instance Bausch and Lomb. The city of Rochester was the birthplace of Xerox during 1906, then called The Haloid Company. Xerox still exists in the city. Western Union was established within the Rochester area, but has moved since.
Because of the city's large concentration of optical science research and companies, Rochester is known as the imaging capital of the world. The Institute of Optics is located on the campus of the University of Rochester. Rochester Institute of Technology in the nearby Henrietta also has an imaging program. At present, the University of Rochester is the biggest employer within the Rochester region.